GM 'we paid our loan' ad worked, study says

DETROIT -- A General Motors Co. ad that said the automaker had repaid U.S. loans, sparking Republican criticism and a regulatory complaint, succeeded in repairing GM's image with some consumers. Surveys by YouGov, a London company that measures public perception of businesses, showed U.S. consumers have a more favorable view of GM since CEO Ed Whitacre's ad proclaimed repayment "in full, with interest, five years ahead of schedule." GM now has a stronger image than Toyota Motor Corp. and has gained ground on Ford Motor Co.

Strategic Vision, a San Diego marketing research firm, found the ad had mixed results in its survey of consumers who own or are shopping for a new car. About half said the ad showed GM is making progress. The other half didn't believe GM had paid off the loans or they didn't identify with Whitacre.

— Bloomberg

Tags: Marketing

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.