Juke isn't everyone's cup of tea

Rick Kranz is product editor for Automotive News
Design is a subjective thing.

One man's Picasso is another man's velvet painting of Elvis. So you probably won't be swayed by my take on the 2011 Nissan Juke crossover.

Smaller than its stable mate, the Rogue, the Juke will sticker for just under $20,000 when sales begin late this year.

I'm sure that Nissan - the company known for crowd pleasing designs like the GT-R, the Altima coupe, and the iconic Z - has done the research and studied the market.

The Juke is a bold design, to be sure. Some, like me, might say it's as bold a design as we've seen since the Pontiac Aztec.

Maybe Nissan knows something I don't?

We'll see.