Register now for free access to autonews.com - this week only.

Ford boosts Brazil bet with $281million investment

/article/20100408/GLOBAL/100409891

Ford's business development plan continues to impress despite the limited resources it has to invest. It's measured, balanced investment in developing markets without an established dominant player and in which Ford has already experienced success is seeming increasingly wise, especially at a time when China's overheated economy may be a fait accomplit and the value for money proposition Ford can derive from choosing to invest in India, Brazil, and other emerging markets is gaining luster every day.

Especially with China headed for an inevitable slowdown and the Chinese market space being SO vast that robust future growth opportunities will continue to exist regardless of the point at which China may enter, or emerge, from its own cooling-off cycle. No matter how established its "established" players (GM, BAIC, SAIC, Geely, and others may become, there will be room for Ford to make a more broadly-based entrance into China which Ford will be MUCH better-off having made from a future position of strength.

Tags:

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.