At Ford's unveiling Monday night, the first reveal event of the show, that positive mood was everywhere.
"You feel the difference a year later," Ford designer Martin Smith told me. "There is just a sense of more confidence with everyone."
Ford's candy apple red five-door Focus wagon drew plenty of positive reviews. So did its European C-Max and the stitching and refinement on the interior of the four-door bright yellow Focus.
Ford Europe CEO John Fleming said the automaker will stay focused, despite all the good news of late.
"We still have a lot of work to do. But we are pleased with reactions to the new cars in Europe."
Over hors d'oerves and bite-size desserts, the feeling was that Ford was on top of the world in Switzerland -- a feeling echoed by two Ford employees that lingered near the five-door wagon.
"Amazing where we've ended up," one said to the other.
"No kidding," said the other with a shake of the head.