CHRISSIE THOMPSON

Show them the money

Chrissie Thompson covers General Motors for Automotive News.
Now that GM has competitive vehicles, its dealerships need the talent to sell them, New Jersey dealer David Ferraez says.

“Who gets the deal? Whoever has the best salesman at that moment,” Ferraez said today over breakfast.

GM dealers are fighting decades of quality issues, which took away good salespeople along with good customers, Ferraez said.

The solution to bringing back top salespeople? Show them the money.

“It's the dealership that can figure a way to pay the most money,” said Ferraez, a Buick-GMC and Hummer dealer. He declined to say how much he's paying salespeople.

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