Reskinned Lincoln MKX crossover has more luxury, leg room
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Ford unveiled the MKX at the Detroit auto show this morning. It's the first product to get the technology called MyLincoln Touch.
"There are no knobs or switches. It's very intuitive," said Mark Fields, Ford's president of the Americas.
Fields said Ford will emphasize the touch technology in the MKX's marketing efforts.
“It is definitely a differentiator for us,” Fields said. “We want a signature interior DNA and how the customer interacts with the vehicle. We have a really compelling proposition here for the consumers, unlike anything you'd find in the premium segment.”
All future Lincoln vehicles will have MyLincoln Touch as standard equipment.
Fields said the MKX design is differentiated from the redesigned Ford Edge crossover, due out later this year.
The MKX has a newly sculpted tailgate, new exhaust tips and introduces Lincoln's trademark split-front waterfall grille. The body design remains virtually unchanged.
The vehicle comes with a 3.7-liter V-6 engine with 305 hp, a 15 percent boost over the previous generation. It will get an estimated 25 mpg on the highway, Ford said. Ford has retuned the springs and shocks on the MKX for an improved ride.
The interior is more luxurious with hand-stitched seams. The second row of seats has more leg room.
Jason Mase, Ford's product marketing manager for CUV's, says Ford will launch the advertising for the MKX during the 52nd Annual Grammy Awards on Jan. 31.
The MKX goes on sale in the summer of 2010. No price has been announced.
Lincoln sales for 2009 were down 23 percent from 2008 to 82,847 units while Ford's total sales dropped 16 percent. The entire U.S. market fell 21 percent.
You can reach Jamie LaReau at jlareau@crain.com. -- Follow Jamie on 
