My inner nitpicker instantly engaged. How dare Nissan stop capitalizing products? And where's the consistency? Nissan still has cubes with capitals (just not capital C). If you don't want a plain cube 1.8, you can get the cube 1.8 S or even the Nissan cube 1.8 S Krom Edition.
And why is it the Nissan cube? Why not nissan cube?
Then I relaxed a bit. Hey, consistency is overrated. As the press release noted, “this message was sent by www.NissanNews.com,” which I could find at http://www.nissannews.com. Clearly, Nissan had set itself free.
So getting into the spirit … my altima quest is to take a rogue armada across the frontier using a cubed sentra as pathfinder, or vice-versa.
But somehow, cube's too cutsie-cutsie. The dropped capital was semi-clever as a marketing device when Daimler bought smart from the original joint-venture creators, Volkswagen and Swiss watchmaker swatch. It was strained when Mitsubishi called its minicar the “i” (and even worse when the electric version became the i MiEV).
This use seems even more strained, more forced than calling Nissan “the artist formerly known as Datsun.” Yes, this is a world driven by texting. But even mobile phones come with full keyboards these days.