Directory
Print
Email
ReprintsNeeded: The parking-assist option
Automotive News
November 9, 2009 - 12:01 am ET
A video making the rounds on the Internet dubbed "the worst parking job ever" was getting so many clicks that Hyundai — always on its toes, marketing-wise — recognized a golden opportunity. In the video, a security camera at a Toronto health club shows a BMW X5 pulling into a parking space — but roaring over the low concrete strip separating the parking rows and up onto the hoods of two parked cars, one of them a 2004 Hyundai Elantra owned by Todd Jamison. He, fortunately, was in the club pumping iron. (The BMW driver quickly backs up, hesitates for only a second, and hits the road.) Hyundai Auto Canada's ad agency got wind of the flattened Hyundai after it was viewed tens of thousands of times on YouTube. Hyundai tracked down Jamison, surprised him with the keys to a new 2010 Elantra — and made a video of its own. See autonews.com/newelantra. "Fantastic," Jamison says in the Hyundai video, behind the wheel of his free new car. "It's nicer. And not as flat." |
RSS Feed
|
