Chrysler, Dodge cars will be sold as Fiats and Lancias in Europe

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This seems to be Marchionne's first major mistake. Chysler is or was in Europe a niche car company that performed relatively well in segments like big cars and minivans. Why does he want to give up these sales numbers? Here in Europe are loyal Chrysler buyers.

Badge engineering is in most cases not the way to succeed.

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