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ReprintsNew Chrysler logo gets patent approval
Automotive News
November 4, 2009 - 8:11 am ET
The U. S. Patent and Trademark Office this week approved a new winged logo for the Chrysler brand, according to the Detroit Free Press. As reported last month by Allpar.com, Chrysler appears to be preparing to tweak the winged badge that has branded its cars since the mid 1990s. The new logo keeps the wings, albeit a streamlined version of them, and centers the word "Chrysler" between the spans, resting in a field of blue. Chrysler and Fiat CEO Sergio Marchionne will unveil his 5-year plan for Chrysler today during a day-long press event. It is unclear whether he will confirm Chrysler's new badge -- or whether there will be any changes to the corporate pentastar. |
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