The mistake is in misinterpreting strategy for tactics. Of course, GM's future rests with product; but the American consumer is both tremendously more AND less sophisticated than many commonly presume and equally integral to GM's future.
No single initiative is a panacea for the troubles that plague GM; but that doesn't mean they are any less integral to rebuilding its brands. Yet in the absence of a "magic bullet", anything of the many things GM is doing is branded too little, too late, or off-message. Lest the value of presenting a "few face" be dismissed entirely, when did Rick Waggoner last cross anyone's mind?