September sales rate will tie lowest on record, Edmunds says


This should hardly be a surprise. Part of the C4C fall-out was always going to include a certain amount of business pulled-forward rather than new business created. The question was, and remains how much business has been pulled forward.

The combination of unprecedented incentives prior to C4C and a culture of one "program" after another has left many buyers standing pat in the belief that another incentive may be just around the corner.

Buyers have become drunk on receiving one incentive after another, and it's going to take enough time for C4C to shake out and customers to believe an even-bigger incentive isn't a week or two away before sales will accurately reflect the state of the marketplace.


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