MY HONDA MEMORY

Those early ads turned a youngster into a believer

Scott Whitlock
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Lindsay Chappell
Automotive News
June 8, 2009 - 12:01 am ET
Scott Whitlock, former executive vice president of Honda of America Manufacturing, fondly remembers early Honda advertising. He spoke with Staff Reporter Lindsay Chappell.

Is there anybody of my generation who doesn't remember the wonderful ads that Honda first ran in the 1960s when they came to America: "You meet the nicest people on a Honda"?

They were brilliant. They were more than just pictures -- they were an image. They showed people smiling and having fun. What a way to introduce yourself to this country.

I was a young guy at the time, but I remember thinking there was something special about the Super Cub. I didn't actually think about buying one of them. I was too young -- I was still riding a bicycle! But the impression obviously stuck with me.

You can reach Lindsay Chappell at lchappell@crain.com.

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