MY HONDA MEMORY

Dealers live happily ever after

Rita and Rick Case
Article Tools
Related Links
Related Topics
Rick and Rita Case met while Honda dealers in 1977. They married three years later. They told their story to Staff Reporter Donna Harris.

Rick: I've been a Honda dealer 45 years. It's how I met my wife -- she was a Honda dealer. We met at the NADA convention in 1977 and were married in 1980.

Rita: My father was a Honda dealer in Santa Rosa, California. I was raised in the Honda business and met Rick after college at a Honda 20 group meeting.

Rick: I petitioned to start a Honda 20 group. In June 1977 there was enough interest, and NADA brought the first dealers together.

Rita: I met Rick at the first meeting but got to know him at the second meeting in Hawaii at a nice resort in October 1977.

I was very much intrigued by Rick's marketing ideas. He had a handbook for his associates, which was a pretty novel idea in 1977. I asked him if he could send it to me so I could create one for my store.

Rick said he had never been on a motorcycle ride on the West Coast. I said, "Why don't you come out and we'll ride up the coastline of California?" We had a chaperone -- another Honda motorcycle dealer from Florida. We were definitely not alone -- that would not have gone over too well with my family. We rode all the way to Canada and back down. That was our first date.

We had a beautiful white wedding February 16, 1980, at St. Sebastian's Catholic Church in Akron, Ohio. But you couldn't see to drive. Our photographer ran off the road and got stuck in a snowbank. My family couldn't wait to get out of town. They were freezing.

Contact Automotive News

image Print   Send a letter Respond to Editor   Reprint Reprints        

COMMENTS

Have an opinion about this story?

Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.