Ex-Chrysler President LaSorda will advise Penske on Saturn bid

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Roger Penske has resources and business savvy to make this work. He has the retail expertise that has been missing in Detroit and the passion for the car business to make this a winner.

What better time to structure a long term deal for cars than when all of the makers have an over-capacity "PROBLEM". The makers would eat any warranty and be responsible for shipping burdens parts distribution and other related expenses.

He can build a lean team at the exec level and build relationships with a dealer network that has been praying for leadership...for decades.

Somewhere in the Hedge Funds and/or the Private Equity firms is a group that would jump all over this deal and he will put together a company that has little or no debt...true dealer loyalty & a business model of how the car biz should be...in the future.

Imagine... No UAW...No Weak Dealers... No models hanging around to justify the R&D/tooling... and NO skeletons in the closet. A clean slate and pretty profits at less than a 10% market share.

How could it not work?

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