I mean how many Chevy stores last year lost sales, because they couldn’t get a Malibu or back in the day when Tahoe’s were hot and you couldn’t fill the customers order.
Or how about VOMS or VOMIT as we nick named it and how it affected the dealers ability to get hot product. Don’t get me started about marketing funds, co-op and limited flooring credits.
Shouldn’t profitability be the first criteria that a store should be judged by, isn’t that what it is all about making a profit?
I guess not if you go by General Motors performance over the last several years.