Chevrolet drops out of Frankfurt auto show

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MUNICH -- General Motors' Chevrolet brand has become the latest exhibitor to pull out of the Frankfurt auto show in September.

Honda, Nissan and Mitsubishi have already cancelled their appearances because of the economic crisis and falling sales.

"Chevrolet is not going to have a stand at Frankfurt," said Marc Kempe, Chevrolet Europe's communications director.

Kempe said the decision had been taken because Chevrolet had no new products to display.

"We have already launched the Cruze compact car and showed the Spark at Geneva, so there is nothing brand new to show at Frankfurt," Kempe told Automotive News Europe.

Kempe said the current economic situation made Chevrolet very cautious.

Chevrolet sales in Europe fell 17.6 percent to 42,819 units in the first three months of 2009, according to European manufacturer's association ACEA.

Said Kempe: "Everybody observing the economic situation at present will appreciate the situation. We have to think very carefully about the investments we make."

Opel and other GM brands -- including Saab, Hummer and Cadillac -- are still scheduled to take part in the Frankfurt show.

Earlier this month Honda Motor Co. blamed the "unprecedented market downturn" for its decision to pull out of Frankfurt.

"Honda is trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the tough climate of today," the company said.

Exhibiting at the show can cost more than 1 million euros ($1.29 million).

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