Search
  • Most Read
  • Most Commented
  • Most Recommended
Automotive News Career Center
Subscribe

VW plans to sell Polo in U.S.

Jacoby: Polo larger than Toyota's Yaris, but smaller than Honda's Fit

DETROIT -- Volkswagen plans to sell its Polo small car in the U.S.

VW development chief Ulrich Hackenberg said the automaker plans to sell the car in the U.S. to take advantage of American buyers' increasing enthusiasm for smaller, fuel-efficient cars.

"The small-car segment is the fastest growing segment in the U.S.," Hackenberg told Automotive News Europe at the Detroit auto show. "Oil prices will rise again and that will drive small car sales up further."

The Polo would be larger than the Toyota Yaris, but smaller than the Honda Fit, says Volkswagen Group of America CEO Stefan Jacoby.

Jacoby says the Polo would be a "further alternative" to help VW meet its goal of more than tripling U.S. sales to 800,000 vehicles annually over the next decade. Once the economy begins to recover, oil prices will be more expensive than before the recession, Jacoby says, and VW has the "right products for that."

"With our European heritage, we are used to compact and subcompact cars. We are working right now to upgrade these cars for the American market," Jacoby said.

Volkswagen of America spokesman Jim Gill says he is not aware of a definite date for the Polo's U.S. launch.

"We are definitely looking at it and what would need to be done for it to be successful," Gill said.

The New York auto show on April 8-9 appears to be the front-runner for showing the Polo in North America. Gill said VW has not decided where it will show the Polo.

Some production vehicles shown at the New York show can go on sale in the U.S. later in the year.

Hackenberg said that U.S.-market Polos could be produced in VW's assembly plant in Puebla, Mexico. He did not say when U.S. sales of the Polo would start.

VW will debut its latest-generation Polo at the Geneva auto show in March.

Contact Automotive News


COMMENTS
Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.



  • Thought Leadership

 

image
ENLARGE
VW plans to sell the new Polo in U.S.


 

 

Unlimited access
to our website
news and data
Plus you'll get the
print edition of
Automotive News
delivered to your
home or office
every week
 
By taking advantage of this online offer, you'll get an entire year's subscription for only $155 - that's less than 50¢ a day!
*Name:
*Email:
*Company:
*Address:
*City: *State: 
*ZIP/Postal:
*Country: