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Small is big at Chinese auto show
Kevin Huang
Automotive News
November 19, 2008 - 2:35 pm ET
China's automakers at the Guangzhou auto show this week introduced small, inexpensive cars for consumers squeezed by a slowing economy and increasingly expensive gasoline.
Zhejiang Geely Automobile Group, for example, showed the Panda, including an electric version, while Ford Motor Co. unveiled a four-door version of the Fiesta small car. The Fiesta goes on sale in the United States in 2010 with a different grille and fascia.
Most of the new small cars at the show have engines with displacements of 1.0 to 1.6 liters.
The small cars are aimed at consumers born after 1980, who tend to be urban, affluent and tuned to global trends.
China's recent boom in auto sales was driven by larger cars for older consumers and government officials.
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Guangzhou Honda Automobile Co. debuted a new concept car under the jont venture's own brand Linian. The company will start building its first own brand model in 2010. |
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