To match Toyota, Nissan offers 0% loans

Nissan Division is offering 0 percent financing on the Rogue crossover, shown, and four other models.
NASHVILLE — Nissan North America Inc. is joining rival Toyota in providing 0 percent financing to revive U.S. auto sales.

Nissan Division is offering 0 percent factory financing on five models: the Altima, Rogue, Sentra, Versa and Murano. The 36-month loans, which end Jan. 5, require good credit ratings.

In addition, while some automakers' finance arms have abandoned leasing, Nissan is offering factory-subsidized $199-a-month leases on the Altima sedan and Rogue crossover while extending a $339-a-month lease offer on the newly redesigned Maxima sedan.

As a third measure, on Nov. 18 the brand will introduce a lower-priced version of its Versa sedan with a manufacturer's suggested retail price of $10,685 — about $3,000 less than existing versions. The price includes shipping.

Nissan's moves come as traditional sources for auto financing are squeezed by the nation's banking crisis. Sales of Nissan-brand vehicles plunged 38.4 percent in September, while sales industrywide fell 26.6 percent.

You can reach Lindsay Chappell at lchappell@crain.com

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