Hyundai: Genesis coupe is affordable fun

SEOUL -- Hyundai is pitching the Genesis coupe as the most affordable 300-hp, rwd sporty car on the market.

North American prices likely will be below $30,000, said Hyundai Motor America spokesman Miles Johnson at a press event here on Monday.

In March or April, North American sales of the coupe will begin, with a sales target of 30,000 units annually, he said. Globally, Hyundai wants to sell 40,000 units a year. The coupe went on sale Monday in South Korea.

Hyundai said the Genesis coupe will compete with the Ford Mustang, Mitsubishi Eclipse and Nissan Altima coupe. The Genesis coupe was benchmarked against the Infiniti G37 for braking, handling, steering, and fit and finish.

Two engines are offered: a turbocharged 2.0-liter inline four cylinder that puts out 210 hp and a 3.8-liter V-6 that generates 310 hp.

For fuel economy, the Korean versions range from 21.6 mpg for the 3.8-liter engine to almost 26 mpg for the 2.0-liter engine, according to a Hyundai release. City and highway figures are not customarily provided in Korean specifications.

North American versions will come with a standard six-speed manual transmission. Optional will be a five-speed automatic for the turbo and a six-speed ZF Shiftronic manual for the V-6.

The Korean models have a stiff, sporty suspension, which will be further stiffened for less-congested North American roads.

Options include Brembo brakes, an Infinity sound system and a sunroof.

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