Audi confirms it’s unlikely to reach 2008 sales goal

Johan de Nysschen
Audi of America chief Johan de Nysschen doesn’t expect the automaker to reach its sales goal of 100,000 units this year.

An Audi spokesman confirmed comments de Nysschen made to Bloomberg this morning that the 100,000-unit goal is probably out of reach because of the U.S. financial crisis.

“He didn’t say it was impossible, but we have to be realistic and adapt to the realities of the marketplace,” said Audi spokesman Bradley Stertz.

Audi sold 7,584 units in September, down 5.4 percent from the same month in 2007. For the first nine months, Audi sold 65,817 vehicles in the United States, 3.9 percent fewer than the same period last year.

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