Audi confirms it’s unlikely to reach 2008 sales goal

Johan de Nysschen
Audi of America chief Johan de Nysschen doesn’t expect the automaker to reach its sales goal of 100,000 units this year.

An Audi spokesman confirmed comments de Nysschen made to Bloomberg this morning that the 100,000-unit goal is probably out of reach because of the U.S. financial crisis.

“He didn’t say it was impossible, but we have to be realistic and adapt to the realities of the marketplace,” said Audi spokesman Bradley Stertz.

Audi sold 7,584 units in September, down 5.4 percent from the same month in 2007. For the first nine months, Audi sold 65,817 vehicles in the United States, 3.9 percent fewer than the same period last year.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.