Dodge plans Web blitz for Ram

DETROIT — Chrysler LLC wants to give Internet users more than a billion opportunities to see online ads for the redesigned Dodge Ram pickup. To promote the 2009 Ram, Dodge plans to stage a Nov. 4 ad blitz on the home pages of such Web sites as Yahoo, MSN and AOL.

Dodge marketing executives predict the ad campaign will yield as many as 1.3 billion viewer impressions that day.



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