Everybody cares about sales results

Sales reports are always huge in this industry and after the summer fuel-price spike this month was no exception.

Thanks to the Labor Day holiday, Wednesday was reporting day for August U.S. light vehicle sales. Sales, again, were lousy. But our Web stories noted some promising signs among the general gloom and asked “Have auto sales finally hit bottom?”

We got a lot of diversity in comments posted.

LeoK noted that Nissan, the only Big 6 automaker to boost volume in August, was offering attractive leasing rates. His point: “General Motors may be able to sell enough vehicles during model year-end to cover up the loss of loyal lease customers, but it will continue to catch up as the 2009 model year launches.”

COO@Tier1 sees four issues that must be resolved before sales can recover. He concludes that automakers cannot control the general economy and U.S. energy policy, but says the Detroit 3 “can control their destiny by focusing on” the environment and perceived quality. He says cutting engineering staffs and lengthening the product life cycles won’t work.

And while Subaru sales results were again included in the sales chart displayed online, that is not good enough for everybody. Spdfreek007 wants “a paragraph or at least a note mentioning the impressive numbers posted by Subaru.”

For the record, Subaru sales rose 14.2 percent in August and 5.8 percent to 129,298 units for the first eight months, a 1.3 percent share of the U.S. market.

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