Aston Martin to revive Lagonda brand
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"We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car, and therefore offer a perfect synergy," Bez said in a statement.
Aston Martin intends to unveil a Lagonda concept next year, with an eye for launching production in 2012.
With recent reports that Aston Martin has been talking with Daimler about shared projects, it is possible that Lagonda could make use of components or technology from Maybach or Mercedes-Benz.
The Lagonda badge was last seen on radically styled luxury sedans from 1978 through 1989.
Only 645 copies were made of the car, which was marked with an extremely long hood and six headlights. It was extremely expensive -- competing with the top-of-the-line Rolls-Royce Silver Spur.
The Aston Martin Lagonda was one of the first cars in the world to use computers to manage engine and chassis functions, and light emitting diodes in the instrument panel. Both technologies were prone to failure.
You can reach Julian Rendell at autonews@crain.com.
