2008 MANAGEMENT SEMINARS

Chrysler to expand Detroit plant, add 400 jobs

2009 Dodge Ram priced at $22,170

TRAVERSE CITY, Michigan -- Chrysler is spending another $1.8 billion on new vehicle programs, including an expansion of its Jefferson North (Detroit) Assembly Plant, Vice Chairman and President Tom LaSorda said today.

Jefferson North will get a new body shop and a paint-shop upgrade for a new generation of vehicles for the start of production in 2010.

LaSorda, in a statement this morning, did not reveal the vehicles, but told Detroit radio station WJR-AM 760 it would be a car-based SUV. He was speaking here at the Management Briefing Seminars.

The plant will be flexible to allow multiple different vehicle models to be built on the same assembly line, LaSorda indicated. The expansion adds 285,000 square feet.

In prepared remarks for his speech this morning, LaSorda said the expansion and new vehicle program will help create 400 new jobs in Michigan.

The plant today builds the Jeep Grand Cherokee and the Jeep Commander.

LaSorda also said Chrysler has identified $1 billion in non-earning assets it plans to sell. He said the automaker is halfway toward achieving that goal.

In another announcement, LaSorda said the all-new 2009 Dodge Ram pickup would be priced at $22,170.

"We've already announced that the light-duty Ram will soon add a clean diesel and hybrid powertrain choice," LaSorda said.

You can reach David Barkholz at dbarkholz@crain.com.


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Tom LaSorda


 

 

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