Catherine Martinez, Founder, eCommerce Department, Ed Morse Automotive Group

Catherine Martinez is the Founder of the eCommerce Department for Ed Morse Automotive Group. Cathy founded the department, which includes Internet Sales & Training, CRM Software Implementation & Training, Online Advertising/Lead Purchasing, Online Call Tracking Software, New Business Development in 1999.

Cathy has fifteen years experience in the automotive business and attended Northwood University for Automotive Marketing/Management. Since, the inception of the eCommerce Department, Cathy has seen an increase of 600% in internet sales for Ed Morse.

Morse Operations, Inc. consists of fourteen dealerships, comprising of twenty franchises and twelve different brands Ed Morse's support of eCommerce as a whole comes straight from the top. Currently, online sales represent 22% of total retail sales. (This is the group average; does not include any walk-in traffic; email and internet phone generated leads only.)


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