Chris Reed, Chief Marketing Officer, Cobalt

Chris Reed is the Chief Marketing Officer of Cobalt and a "godfather" of Business Intelligence. A scientist by training, Chris has worked in business analytics and intelligence for over 20 years, dating back to the origins of business intelligence as a discipline in the early 1990's. His passion is finding actionable insights from measurement that can improve a businesses' profitability. He looks forward to facilitating that dialog in automotive marketing.
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