Ford's pickups and SUVs made up 52 percent of the company's volume last year. Ford executives expect that to drop to 40 percent in 2010 and to 38 percent in 2013.
"The '07 market mix clearly is misaligned with where the market is going today with a real emphasis around fuel efficiency," said Derrick Kuzak, Ford group vice president of global product development.
He briefed reporters on Friday, July 25, on Ford's product strategy. Ford plans to cut back truck production and introduce several new subcompact and compact cars and crossovers during the next few years.
As truck volume drops, Ford expects car mix will increase from 30 percent in 2007 to 38 percent in 2013. Crossover mix is projected to jump from 18 percent in 2007 to 24 percent in 2013.