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ReprintsDodge to sell remaining 2008 Rams with 0% loans
Bradford Wernle
Automotive News
July 9, 2008 - 6:35 pm ET
UPDATED: 7/10/08 4:08 p.m. EDT
Editor's note: An earlier version of this story incorrectly reported that these incentives were for the new 2009 Rams. DETROIT -- Chrysler LLC is offering 0 percent financing for 72 months on remaining 2008 Dodge Ram pickups in most of its business centers. The company announced the offer in a July 8 conference call. The 0 percent for 72-month financing runs through July 31 and applies to all 2008 Ram 1500 light duty trucks and the Megacab. Chrysler said the 0 percent financing is only available from Chrysler Financial. It includes an additional $1,000 Chrysler Financial bonus cash. Dodge buyers can choose two other incentives on 2008 Rams: • Consumer cash equaling $5,000, with an additional $1,000 if financed through Chrysler Financial. • $2.99 Three Year Gas Guarantee program with $3,000 cash and an additional $1,000 if financed through Chrysler Financial Dealers in several regions of the country confirmed they were scrambling to get the offer into their advertising. Chrysler is on a company-wide summer shutdown this week. No officials were available to confirm whether the offer is nationwide. Chuck Eddy, owner of Bob and Chuck Eddy Chrysler Dodge Jeep in Austintown, Ohio, said: "We're trying to get some lift on it (the 2008 Ram)." Dealers want to unload their slow-selling 2008 Rams to make room for the redesigned 2009 model, which arrives in about two months. |
You can reach Bradford Wernle at bwernle@crain.com.
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