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Chevy debuts thriftier Aveo

Chevy hopes its updated Aveo will appeal to first-time car buyers.
WROCLAW, Poland -- Chevrolet hopes that making its Aveo thriftier will help increase the small-segment car’s appeal with car buyers.

“Fuel economy is the name of the game,” Steve Flamand, product marketing manager for Chevrolet, said.

Part of the Aveo’s mid-cycle update was the addition of more fuel-efficient engines for the model line. For example, the car’s new 1.2-liter engine uses 5.5 liters of fuel per 100km compared with 6.4 liters for the current model, which is known as the Kalos in some markets. (The Kalos name is being phased out with the arrival of the updated Aveo.)

“The improvements in these engines put this car in a great competitive position,” Flamand told Automotive News Europe at the car’s press launch here.

The General Motors subsidiary’s expects to sell 150,000 Aveos in Europe, including Russia and Turkey, this year, up from 110,000 in 2007.

The basics
Car: Chevrolet Aveo
Code-name: T250 for notchback and T255 for hatchback
Launch date: 3-door, July (5-door arrived in April)
Platform: GM DAT Small Car Platform
Segment: Small
Main competitors: Kia Rio, Hyundai Accent, Citroen C2, Fiat Grande Punto
Starting price: €9,990 (Germany)
Where built: Bupyong, South Korea; Warsaw, Poland
Annual production: 150,000 (Poland)
CO2 emissions: 132g/ km to 140g/km

Why did Chevrolet update the Aveo?

To keep pace with new design cues, update technology, improve quality and fuel economy.

What is the target group?

In eastern Europe, the notchback and five-door versions are more likely to be used as family cars. In western Europe, the three-door car will be aimed at first time car buyers and people looking for a second car.

How will it be marketed?

Internet and television campaigns are planned. Ads for the three-door car will be aimed at young people looking for a sporty, smart car.

What new technology does the car have?

A new dual overhead cam engine and improvements to the transmission and shift pattern to improve the driving experience and reduce the fuel consumption and CO2 emissions.

What proportion of sales will be aimed at private buyers and fleets companies?

The large majority of the cars are expected to be purchased by private buyers.

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