A version of the Koup Concept, shown at this year's New York auto show, will replace the compact Spectra, said Lee Hyun-soon, president of Hyundai-Kia Motors' r&d division. Lee said the Spectra name may change.
A sedan will go on sale by mid-2009, and the coupe will follow a couple of months later. The Spectra hatchback no longer will be sold in this country.
"We believe the coupe will sell better than the hatchback," Lee said here at a ceremony for the new Kia Motors America $130 million design center. The hatchback will be sold mainly in Europe as the cee'd, he said.
Kia aims to transform its bland looks and attract younger buyers. The U.S.-designed Koup Concept is much sleeker than the Spectra. U.S. stylists also designed the Soul — a boxy, five-seat subcompact that goes on sale next spring.
"The Soul and Spectra Coupe — that's our opportunity to pick up steam in the future with Gen Y," said Tom Loveless, vice president of sales at Kia Motors America. "We haven't done a lot in that arena."
The Spectra was Kia's best-seller through May at 35,826 units, up 18.6 percent from the same period last year.