GM offers more truck incentives, hybrids included

The GMC Yukon now has $6,000 on the hood.
DETROIT -- General Motors has doubled several cash incentives on its biggest new trucks and SUVs, which will reach as high as $6,000 back on some models.

Less than a week after reporting a 39.5 percent drop in truck sales in May -- the largest drop among the Detroit 3 -- the automaker said it will give as much as $4,000 cash back for owners of GM vehicles going back to 1999 models.

The increases began Saturday, June 7, and will be offered through June.

Included in the $4,000 owner loyalty incentive are the hybrid versions of the 2008 Chevrolet Tahoe and GMC Yukon SUVs.

“The whole thing’s a hybrid play,” GM spokesman John McDonald said. “What we’re trying to do is raise the awareness level of these hybrids with our loyalty customers.”

Bloomberg News reported the increased incentives today.

GM will offer the owner loyalty incentive and an additional $2,000 bonus cash incentive on the nonhybrid Tahoe and Yukon, Chevrolet Suburban and Cadillac Escalade SUVs, bringing the total in incentives for those vehicles to $6,000.

The incentive increases are additions to GM’s previous offers of $2,000 in loyalty bonus cash incentives and $1,000 in bonus cash incentives.

Incentives for all models after the increases are:

• Chevrolet -- Tahoe (nonhybrid) or Suburban: $2,000 customer cash + $4,000 owner loyalty bonus cash = $6,000 total cash.

Tahoe (hybrid): $0 customer cash + $4,000 owner loyalty bonus cash = $4,000 total cash.

Silverado or Avalanche: $2,000 customer cash + $3,000 owner loyalty bonus cash = $5,000 total cash.

• GMC -- Yukon: $2,000 customer cash + $4,000 owner loyalty bonus cash = $6,000 total cash.

Yukon (hybrid): $0 customer cash + $4,000 owner loyalty bonus cash = $4,000 total cash.

Sierra: $2,000 customer cash + $3,000 owner loyalty bonus cash = $5,000 total cash.

• Cadillac -- Escalade: $2,000 customer cash + $2,000 bonus cash + $2,000 owner loyalty bonus cash = $6,000 total cash.

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