The campaign, which launched Tuesday, May 20, features an interactive Web site at www.drivesmarterchallenge.org. The site will enable consumers to determine how much fuel their vehicles would save if they follow any of six conservation steps. The site also will show potential savings in money spent on fuel and in greenhouse gas emissions, organizers said.
Participants in the campaign include the Alliance of Automobile Manufacturers, which represents the Detroit 3, Toyota and six other automakers.
Leading the campaign are the Wal-Mart Foundation and the Alliance to Save Energy, a coalition of businesses, government officials and advocacy groups.
Other participants include the National Independent Automobile Dealers Association, AutoZone, the Car Care Council, ExxonMobil, the American Petroleum Institute and the EPA.
Organizers are scheduled to provide more details about the campaign at a Tuesday morning news conference here.