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ReprintsFiat mulls new brand for low-cost car
Luca Ciferri
Automotive News Europe
May 21, 2008 06:01 CET
TURIN -- Fiat is considering creating a dedicated brand for its new low-cost car, which is due to launch in 2011. "If we add another brand, we will develop it ourselves," Fiat Group CEO Sergio Marchionne said Tuesday night in closing the Automotive News Europe Congress. "The market has space for a true value brand. We are studying it and we will have a decision within 12 months," Marchionne said. Fiat's Brazilian subsidiary is currently developing a lost-cost car, code-named Project 327 that will go on sale in early 2011. It will cost about 6,000 euros in Europe. The low-cost car will be a successor to Fiat's Uno small car, which was introduced in Europe in 1983 and phased out there 10 years later. The Uno is still a strong seller in Brazil. |
You can reach Luca Ciferri at lciferri@craincom.de.
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