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Mercedes sticks to U.S. sales targets
Automotive News
May 16, 2008 - 7:24 am ET
NEW YORK (Thomson Financial) -- Daimler's luxury passenger car Mercedes-Benz is holding on to its U.S. sales growth targets this year despite weakness in the U.S. car market, Mercedes-Benz U.S. head Ernst Lieb told reporters.
He said Mercedes-Benz this year will exceed the previous year's 235,400 unit sales.
Between January and end of April this year, U.S. unit sales of Mercedes-Benz were up 1.4 percent year-on-year.
Lieb said the strong euro continues to be a burden and although Mercedes-Benz has the advantage of having its own production in the U.S., the plant in Tuscaloosa, Alabama is producing at its capacity limits.
"We cannot really produce more over there," he said.
The Tuscaloosa plant makes more than 200,000 cars annually.
Lieb denied speculation that Mercedes-Benz will launch in the U.S. a smaller model series of the A-Class or the B-Class.
"We do not think that would make sense," he said.
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