Focus coupe to get sportier look in ’09 model

Ford will tout the revamped 2009 coupe on Fox’s “American Idol” TV show Wednesday, May 14.
DETROIT -- After just eight months on the road, the Ford Focus coupe is undergoing a modest makeover for the 2009 model year.

Ford announced today that it is giving the Focus SE coupe a sportier appearance with changes to the front and rear fascia. The new, lower front fascia has a larger open area -- meant to evoke the European styling of the redesigned Ford Fiesta subcompact, which will arrive in the United States in 2010.

The high-end Focus SES model gets a new roofline spoiler and standard 17-inch aluminum wheels. Ford will tout the revamped 2009 coupe on Fox’s “American Idol” TV show Wednesday, May 14.

The restyled and re-engineered Focus compact went on sale last fall as a 2008 model. The coupe was a new body style at that time.

While it’s unusual for automakers to tweak exterior styling after less than a year, Ford said it is trying to make the Focus more attractive to young buyers.

“We’ve spent a lot of time talking with small-car customers and Focus enthusiasts,” Sam De La Garza, Focus marketing manager, said in a statement. “Their overwhelming feedback was that a sportier exterior design could attract even more millennials, or those people born between 1980 and 1995 -- 11,000 of whom reach driving age every day in the U.S.”

The 2009 Focus SE coupe will go on sale in August, starting at $16,615, including shipping. Pricing for the SES model will start at $18,035, including shipping.

You can reach Amy Wilson at awilson@crain.com

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters