25 LEADING WOMEN IN THE EUROPEAN AUTO INDUSTRY

Marie-Christine Caubet

Title: Senior vice president, market area Europe
Company: Renault
Location: Paris
Age: 57
Nationality: French
Education: Political science degree, Aix en Provence Institut d’Etudes Politiques, Aix-en-Provence, France; MBA, European Centre for Executive Development, Fontainebleau, France
Family: Husband, Jean-Francois; children: Alexandra, 32; Maude, 30; Romain 30
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How did you become inter-ested in the automotive industry?

It was really by accident, rather than a deliberate choice to be honest. I had just finished university and I really wanted a job at an international company. When a position with Renault came up, it was a great opportunity so I took it. I don’t regret it a single bit.

What’s your proudest professional achievement?

It was when I was director for Renault France Automobiles. I had been given two years to completely restructure the Renault-owned dealership network. This area of the business had traditionally been a loss-maker for the company. Within two years, my team and I made it profitable again.

What’s your proudest personal achievement?

To have successfully maintained a good work-life balance. I’m perfectly happy in both my professional and personal life with three great children. It’s always a fine balance you have to maintain, but I think I have been able to do so.

What’s your current challenge at work?

There is only one right now. To meet the goals of the Renault Commitment 2009 by not losing ground this year and next year. In every job, there are challenges -- it’s what makes the job interesting.

What about the automotive industry surprised you?

That it is such a fast-moving business. Automakers get the investment for their products five or six years in advance, but at the same time they have to adapt very quickly to the changes in customer tastes.

What is the best advice you have ever received?

Take nothing for granted. I don’t think any one person gave me this advice, it just came with experience. You must never say, “Everything is going well.”

What advice would you give to a woman who wants to work in the automotive industry?

To forget the fact that she is a woman. It’s not a problem. You also must learn to love cars and the customers that buy them.

Career highlights (all Renault)
2005 -- present: Senior vice president, market area Europe
2000 -- 2005: Senior vice president, France
1997 -- 2000: Director, Renault France Automobiles

Have you encountered sexism in the automotive industry?

When I was responsible for pricing and sales forecasts, I had a lot of contact with the competition across Europe. There was one instance when I was in Wolfsburg, the opposite numbers at that automaker thought I was the assistant of one of my colleagues. I think in the German automobile industry there is still a lot of progress to be made. German automotive products appear to be founded on very masculine values, in my opinion.

Do you think women are pushed toward marketing and communication positions?

Not today. Perhaps many years ago that was the case. There are great opportunities for women in all areas of this business. When I came to Renault, just 2 percent of women were in executive positions. Today, it’s more than 20 percent.

What was your biggest mistake and what did you learn from it?

It was when I was director of marketing for Renault France. I underestimated the potential of the Renault Scenic. My team and I thought it would be difficult to win over Espace customers and so we made more modest sales predictions for the Scenic. That turned out to be a mistake. I learned that you should always be confident and believe in the potential of the product that you are launching.

What job do you really want to have in the future?

I’m doing it now.

What do you relax?

I spend time with my family. I enjoy boating. I also read a lot.

If you were the CEO of a company, what would you do first?

Find out the strengths of the products that this business makes. The strength of a business is its products. A business without strong products is finished.

What subject affecting women in the industry isn’t talked about enough?

I don’t think it’s any different from any other industry. The only difference between a man and a woman is that a woman has children.

If a business doesn’t know how to handle this situation, it’s a problem for the business, not for the person. It’s the only difference that affects a woman’s professional life. We must accept that and organize around it.

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