Ford, Mercury stickers up $261

Sticker prices of Ford and Mercury cars and light trucks rose last month.

Prices went up a sales-weighted average of $261, or about 1 percent, an Automotive News analysis finds. The breakout was $262 for Ford and $255 for Mercury. Lincoln price information was not available.

For the Ford brand, the heaviest burden fell on four nameplates: Taurus, up $440; Mustang, up $450; Edge crossover, up $455; and Taurus X crossover, up $465. The F-150 pickups were increased $205, and the larger F-250/350 pickups went up $270. Ford's F-series pickups are the best-selling U.S. vehicles.

Prices for Ford's best-selling cars also rose. The Fusion was up $125, and the Focus rose $144.

For Mercury, car increases were moderate and truck boosts high. The Milan sedan rose $130, and the Sable and Grand Marquis jumped $205. On the truck side, the Mariner crossover went up an average of $395, and the Mountaineer SUV jumped $480.

The latest increase brings Ford Motor's sticker increase for the 2008 model year to $749, or 2.7 percent, Automotive News finds.

That compares with $646 for General Motors and only $21 for Chrysler LLC. Major reductions on high-volume 2008 minivans have kept Chrysler's overall prices in check. 

You can reach John K. Teahen Jr. at autonews@crain.com

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