CONFIDENTIAL

The other Piech

I like how you work.
Stefan Piech hates to discuss his family name -- or the family business. Of course, his uncle -- Volkswagen supervisory board chairman Ferdinand Piech -- prefers not to talk in public at all.

Stefan, 37, has stayed out of the Porsche-Piech car biz to focus on his company, Your Family Entertainment, in Vienna. He wants to produce high-end DVDs using some new archive media he bought from German games specialist Ravensburger: 1,750 hours of episodes including cartoons "Fix and Foxi" and "Dragon Hunters."

But wait. Arenít there some parallels between his uncle Ferdinand and, say, cartoon character Dagobert Duck (that's Scrooge McDuck in the U.S.)? Let's see, an ascetic billionaire, taking a money bath every morning and plotting ways to get richer yet.

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