THE FRANCHISE SYSTEM

A quote from Joe Eberhardt

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Joe Eberhardt, executive vice president of global sales, marketing and service, Chrysler group
 
September 25, 2006 - 12:01 am ET
For a very long time, dealers have done a tremendous job to help get manufacturers' production into the marketplace, to take care of the customer and to be a very important pillar in their communities.

We should never forget the role that local relationships and community support play in (the dealers') market. They are extremely well-integrated in their market. I would never underestimate the relevance of that.

The legal protection of the franchise system is probably a little bigger in the automobile industry than some other industries. Because dealers are such important pillars, maybe they enjoy a little more protection.

The franchised automobile dealers' system has served the market and customer in the past. It will do so in the future.

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