THE FRANCHISE SYSTEM

A quote from Greg Cole

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Greg Cole, president of Cole Chevrolet, Pocatello, Idaho; and president of the General Motors Minority Dealer Advisory Council
 
September 25, 2006 - 12:01 am ET
It takes motivation on an individual's part to have the desire to market and trade for cars and do the service it takes to satisfy customers. There is no cookie-cutter approach. It takes entrepreneurial skill.

Manufacturers are good at building cars and designing cars and making them work. But I don't think they're good at understanding consumer needs and the front-line, in-the-trench things that go on every day.

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