We're hosting a live conversation with 40 Under 40 honorees
tomorrow at 3pm ET. Click here to save your seat.

When a heated shop meant something!

At Dallas Dealership… VW Sales Fired Up

Dallas- Lyle Ozmum Motors, Inc. (Volkswagen), credits the gas infra-red heating system for a number of ‘assists’ in building sales.

The system makes possible more efficient and faster service because employees are comfortable, contributes to first class paint jobs by keeping autos at correct temperatures, and builds customer goodwill by keeping an outside area warm for “conferences” between customers and the service advisor, Ozmum said.

From the customer relations standpoint, he added, there’s even a “plus” in the fact that the system permits doors to remain open at intervals in the winter. He feels that visitors and passers by gain a favorable impression from the busy work they see going on inside.

Before building this modern center, Ozmum had used only warm-air units to heat previous buildings. He said he felt that a still, draftless heat, such as that provided by radiant-type heaters would be better for his operations.

As a result he began to install Perfection Schwank, gas infra-red heaters as soon as the new service center was completed early in 1964. At that time 13 units were installed in the main service center.


ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.