The full-sized sedan will come standard with a 3.8-liter V-6 engine rated at 263 hp, electronic stability control and eight airbags. Hyundai said the car gets 19 mpg in city driving and 28 on the highway.
The Azera replaces the smaller XG350 in Hyundai's lineup, which started at $25,494. Built on a modified Sonata platform, the Azera will vie in the full-sized car segment, against such competitors as the Toyota Avalon and Ford Five Hundred.
The Azera Limited trim level starts at $27,495 and adds 17-inch alloy wheels, leather trimmed and heated seats and a power rear sunshade.
The top trim level, called the Azera Limited with Ultimate Package, starts at $29,995. It features a 10-speaker audio system, six-disc CD changer, power sunroof, telescopic steering column and rain-sensing wipers.
All prices include shipping.