Audi aims to sell 300,000 units in Germany

VW subsidiary wants 200 extra sales staff

Ingolstadt. Joerg Felske, Audi's sales and marketing chief for Germany since August 1, seems relaxed. That's no wonder. Audi's German sales are doing very well.

According to the Kraftfahrt-Bundesamt (German Federal Automotive Office), Audi sold 169,605 units in the first eight months of this year. That compares with 147,660 units during the same period in 2004.

Audi, a Volkswagen group subsidiary, can mostly thank strong sales of the A3 Sportback for the increase of nearly 22,000 cars, said Felske.

300,000 target

By 2009, Felske aims to sell 300,000 Audis a year in Germany. This year's target is 250,000 units.

Last year, according to Kraftfahrt-Bundesamt, the brand had 235,652 cars registered on the German market.

But Felske is going under the assumption that this year's fourth quarter won't be as strong as last year's.

"At the end of 2004, all manufacturers, including us, were giving increased discounts," he said.

With the introduction of the Q7 SUV into the German market next spring, Audi is well equipped for the coming year.

The brand plans to produce a maximum of 70,000 units of the vehicle a year and sell about 15 percent in Germany, he said. "But we won't push the Q7 into the market with rebate wars," said Felske.

Online job exchange

To help boost sales, Felske wants to increase the number of people working in Audi dealerships. "We are looking for 200 sales staff for dealerships," he said.

Audi recruited new employees aggressively at the Frankfurt auto show. The brand has set up an online job exchange at

Said Felske: "It is not easy to find good car sales people."

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