Audi takes another drive with Hollywood

A8 gets starring role in Transporter 2

Ingolstadt, Germany. Audiís flagship A8 sedan has a starring role in the new movie Transporter 2.

In the film, a former special agent played by British actor Jason Statham works as a private chauffeur specializing in transporting dangerous and usually illegal merchandise. His main means of transportation is a 12-cylinder Audi A8

With its involvement in this film, Audi is continuing its big-time product placement strategy in international film projects.

There was an Audi TT in the Tom Cruise film Mission Impossible 2 . And a TT was Hugh Grantís plaything in About a Boy .

Last year, the company even developed its own film car, known as the RSQ , for actor Will Smith in the movie I, Robot .

Louis Leterrier, the director of Transporter 2, is a big Audi fan, and he made contact with the German automaker last summer.

BMW loses

Audi beat BMW to win a role for the A8 in the film.

In Transporter, released in 2002, Statham drove a BMW 7 series. But Leterrier didnít like the new 7 seriesí design, said sources in film circles.

Although Transporter was not a hit in theaters, it sold well after being released on DVD.

In the sequel, audiences see another Audi product when lead actress Amber Valetta drives an A3 Sportback. Within the 87-minute film, one or the other Audi is on the screen a total of 27 minutes.

And another member of the Audi family has a role as well. In the final scene, Statham switches to a Lamborghini Murcielago Roadster for a high-speed chase.

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