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GDHS helps customers dress up their rides

Cologne, Germany. Goodyear Dunlop Handelssysteme has developed a new software system that helps car owners customize the wheels of the vehicle.

The system is being used at around half of the company's Premio and Quick retail stores to support the sale of wheel rims. GDHS has 719 stores in Germany.

Until now, the presentation of various rim designs on monitors was limited to a narrow choice of vehicles. But the new system's database has more than 600 vehicle models from 62 manufacturers and more than 3,000 rims.

The software is able to render various rim sizes true-to-scale so the customer gets an exact picture of the vehicle's appearance.

GDHS has a total of 719 stores.

Stefan Klein, GDHS's marketing manager for customization, expects this additional customer-service component to promote sales. The industry sells several million light-metal rims a year.

In particular, he expects higher sales for large light-metal rims, which will bring retailers higher gross profits.

The software makes it possible to display the right tire type with the appropriate size and profile for the desired rim.

"That way, the customers know what they are in for when a modification goes from 15 to 18 inches, for instance," Klein said.

The software cost 1.2 million euros to develop.

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