Pischetsrieder puts all VW under the microscope

Wolfsburg, Germany. Volkswagen Chairman Bernd Pischetsrieder is working on a major strategic plan designed to secure the company's long-term future. The highly confidential project has been dubbed Strategy 2015.

It consists of a detailed inquiry into all VW activities to determine which should still be part of the company a decade from now, said sources close to the company.

VW's brand portfolio, from Bugatti to Skoda, has come under scrutiny, along with the performance of VW's insurance arm, and the profitability of units such as LeasePlan and the information technology subsidiary Gedas.

The sell-off of individual units has not been ruled out. In addition, as part of Strategy 2015, the current management and reporting structures are being closely examined for savings opportunities.

At a recent senior management meeting in Warsaw, Pischetsrieder lamented the company's strategic shortcomings.

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