MG Rover's German dealers set for final push

Marketing campaign will promote demo, fleet vehicles

Neuss, Germany. MG Rover Germany will launch a marketing campaign backing dealership clearance sales for 2,000 late-model demo and fleet vehicles.

"Now we can complete our exit with class," said Juergen Voss, managing director for MG Rover Germany, after a second creditor meeting on June 29.

Lothar Schnabel, chairman of the German MG Rover dealer group, expressed relief at the latest developments.

He said the offers being made to dealers by MG Rover administrators PricewaterhouseCoopers are "no longer far from our own ideas."

After a request for a secondary insolvency was granted, Schnabel said the dealers had found Potsdam-based insolvency manager Horst Piepenburg to be "an experienced administrator capable of applying German law."

With a secondary insolvency, MG Rover dealers have priority as the importer's assets are allocated to creditors.

"Dealers can resume their activities since they are again receiving cars," Voss said. "Finally, they should be able to make money on these vehicles."

Voss is due to leave MG Rover Germany on July 31.

The question of warranties for cars bought before the insolvency has been clarified. Dealers will offer customers insurance from various companies to cover their vehicles' remaining warranty periods.

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