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German dealers wary about China-built Zhonghua

Munich. Dealers in Germany are not rushing to sell the China-built Zhonghua sedan.

Gibraltar-based importer Euro Motors Ltd. wants to start selling the Zhonghua in Germany by September. The company is looking for sales partners. But dealer sources say they have doubts about Euro Motors.

Creditreform, an economic investigation company, says it cannot assess the creditworthiness of Euro Motors because the company is not active.

The company is registered in Gibraltar but has a second company address in Beijing, which is actually a hotel.

Despite "enormous efforts, no entries could be found in local registers and reference books," says Creditreform.

Reiner Roethling, Euro Motors' representative for Germany, disputed Creditreform's findings.

"Euro Motors is definitely active at the addresses mentioned," he said.

He said the company was kept "lean" deliberately.

Roethling said that several aspects of the business had been assigned to other companies. Harms Automobile Logistics will handle German imports of the Zhonghua, which is made by Brilliance Jinbei Automobile Co. in the BMW-Brilliance joint venture factory in Chenyang, China. The plant also builds BMW 3- and 5-series models.

Brilliance and Euro Motors aim to sell 20,000 Zhonghuas a year in Europe.

Tags: China

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